My design practice is rooted in the principles of Human-Centred Design, user experience (UX) design, service design, and systems thinking. I believe that impactful design is collaborative, evidence-based, and iterative; I use participatory methods, inclusive facilitation, and social behaviour change techniques to cocreate, test, and scale solutions that are desirable and feasible. I have worked with multidisciplinary teams and in agile and lean environments to shape product strategy, and craft site maps, wireframes, and prototypes, always with the intent of creating intuitive and contextual user experiences.
Designing and scaling a digital health platform for youth in Rwanda
FUNDERS: USAID, Packard Foundation, The Agency Fund
PARTNERS: Society for Family Health, University of California, Berkeley, University of Rwanda, AMAZE
TIMELINE: March 2021-December 2022
ROLE: Design Lead
PROJECT LINK: https://cyberrwanda.org
Funded by USAID, and in partnership with the University of California, Berkeley, Society for Family Health, Rwanda, the Rwanda Education Board, the University of Rwanda, and other district-level stakeholders, CyberRwanda aims to prevent unintended pregnancies and increase the uptake of modern contraceptive methods amongst adolescents. I supervised the design team, managed the design workplan and activities, led the product release cycle, and collaborated with global partners, funders, and donors. I also led design fieldwork across eight districts which informed the redesign of the platform, across web and mobile, and the intervention’s scaling strategy. Learn more here.
Increase community access to public art in Toronto through an interactive map
CLIENT: City of Toronto
TIMELINE: January-March 2021
ROLE: UX Lead
PROJECT LINK: https://www.artworxto.ca
The Year of Public Art signaled Toronto’s renewed commitment to public art as it celebrates the city’s art and community. In partnership with the City of Toronto and their 10-year Public Art Strategy, ArtworxTO is meant to provide new opportunities for both Toronto and international artists to play a leading role in the development of public art projects within the city. Working in an agile team, I led the user experience design of an easy-to-use and visually stunning mobile-friendly website that aggregates public art information for public use through an interactive map.
An experiential communication platform to connect and celebrate Roche employees
TIMELINE: July-October 2019
ROLE: Experience Design Lead
Constellations of Connections is an internal communication platform that helps Roche employees share ideas and successes, feel more connected and empowered to their work, and celebrate accomplishments. I led the user experience design of a 12 ft X 7 ft custom modular build that included five interactive screen experiences as well as a corresponding microsite. The digital experience included patient impact video clips, history and pride points, and most importantly, a star map that consisted of five constellations. Users pan the sky to explore the different constellations and choose a story they’d like to read.
Designing a responsive website to showcase Toronto’s first ever art biennial
CLIENT: Toronto Biennial of Art
TIMELINE: June-September 2019
ROLE: UX Lead
PROJECT LINK: https://torontobiennial.org
The Toronto Biennial of Art is a contemporary visual arts event that showcases 72 days of exhibitions, talks, and performances to inspire conversation, bring communities together, and celebrate artists on a local, national, and international level. I led the research, product strategy, and experience design, working with the client and our internal teams to create a fully responsive website that amplified the event’s reach, made contemporary art available to everyone, and extended the conversation of art and culture to the digital realm. The website drew 77,587 visitors during the event.